10 Ways The Academy Goes Full Unicorn:
Â
We do things wildly differently around these parts.
1. I offer the Academy at the most accessible price I can. I'd love to see you have the support you need to birth your dreams come true.
2. You get over 100 of my courses, workbooks, checklists & workshops for one low price. Plus new courses each year (!) It's an incredibly valuable resource for starting & growing your online business. Over $10,000+ in value... all for under $100!
3. I'm not a flash in the pan. I started selling my art online in 2002. Began blogging in 2004. My husband & I have both been "fulltime" with my business since 2010. The Academy first opened its doors in 2010 as well! I've been making money online since before social media was invented and the word "influencers" wasn't heard of.
4. I don't need to show you a private jet. Instead, might I tempt you with real results? I've brought in over $15 million in revenue. My goal planners have been used by over 500,000 people worldwide. I'm allergic to debt, and have profit margins that give my accountant a business boner.
5. I'm not a hustler. I've only ever worked about 10 hours a week in my business. My priority has always been to be a present mama and have a gentle, connected family. I will not forsake them for the sake of my business.
6. I am not interested in encouraging consumption or excess. I'm more excited about philanthropy than I ever will be in Louis Vuittons.
7. Everything I teach, I've learned in the trenches of building my own high-growth, high-profit business over decades. I've taught tens of thousands of business owners now, and I've seen their results when they implement. This stuff WORKS.
8. I am committed to building safe spaces for neurodivergent, disabled, LGBTQIA+ and BIPOC souls to thrive and learn.
9. I redirect income to the places that need it. I donate large sums of $$$ as well as offering scholarships & donating products to non-profits. You'll see further down this page some of the magical work we've been able to do with that abundance.
10. My accountant once said to me: "Leonie, in business, we count the customer lifecycle in terms of months. A customer finds a business, buys something from them, and leaves... All in the space of a few months. But your business isn't like that. We can't count your customer lifecycle in months. It wouldn't even be counted in years. It would be counted in DECADES. That's how long your customers stay with you."
He is right. I have SO many customers who have been buying from me since 2002. Throughout the years, at least 80% of our Academy members renew for another year. Many have been in it since the day that it first opened its doors in 2010, and REFUSE to run their businesses without it.
Why are people so obsessed?
Because I give THAT much value. THAT much advice that REALLY WORKS. THAT much support. THAT much love.
When you deliver with generosity, when you provide delight & service AGAIN & AGAIN, of COURSE people stay for decades.
It's common sense.
My relationship with my customers isn't a one night stand.
I'm all in to be your biggest cheerleader, loving buttkicker & big sister business advice giver!
Â
I aim to make this the EASIEST “no-brainer” decision of your life. Like… OF COURSE you’d say yes!
 I’ll give you an enormously powerful toolkit to help you grow a startlingly abundant business without losing your sanity.
- Courses out the wazoo, ready to teach you what you need at the moment you need it.
- Powerful books & masterclasses with proven marketing & growth strategies.
- Monthly group coaching so you can pick my brain whenever you need.
It’s all you need and more to start & grow your business.
All at a gloriously generous price.
It’s time to join the revolution.
A smarter, kinder, better way of doing business.
Creative Goddess Embodied
4 weeks to unleash your creativity wildly, prolifically, with joy + ease!
Valued at: $333
Big Money, Big Impact
A 21 day spirited selling experience to help you make your own big money and big impact YOUR WAY.
Valued at: $111
ADHD + Autism Business and Productivity Success
How to harness your brain to become wildly more creative, prolific & successful. Tried and true strategies from the ND entrepreneur who has created $15 million in 10 hours a week!
Valued at: $99
2026 Dream Quest
3 day masterclass to help you cultivate a powerful and precious year.
Incredibly potent & touching… get the tissues out, and prepare to get inspired!
Valued at: $111
Get Organised!
Feeling overwhelmed & disorganised by your life & business?
You’re in the right place. Get Organised! is a 21 day decluttering & organising challenge.
Learn hacks to help you organise your tax, housekeeping, money, tasks, e-mails, parenting, home, paperwork, planning, task lists & more!
Valued at: $99
Midas Touch
Join this 11 day transformational experience to learn how to touch everything you touch into gold.
This divinely guided journey will lead you through the success mindset to cultivate so you can create literal (and spiritual) gold.
Valued at: $77
Sales Star
In I order to succeed in business you MUST learn how to sell, and do it well.
This is the essential program for new + mature business owners alike.
ONLY use it if you want to make more money however!
Valued at: $297
40 Days To Create & Sell Your E-Course
In the space of 40 days, I’ll help you get your e-course DONE. And master the tech like a pro. And start SELLING it like crazy.
This is accountability, tech + marketing advice on SPEED.
Valued at: $197
Money, Manifesting & Multiple Streams of Income
Want to know how I’ve built a multi-million dollar net worth?
Want to grow your own income and savings with joy and consciousness?
Join me on this practical, inspiring and FUN 4 week journey to transform your financial destiny
Valued at: $197
40 Days To A Finished Book
Want to get your book written, finished and out in the world, doing what it’s supposed to be doing?
Learn the book writing + book marketing success secrets from an internationally best-selling author who has sold over a million dollars in books!
Valued at: $197
Marketing Without Social MediaÂ
We’re all HUNGERING for ways to grow our businesses WITHOUT it costing us our time, money, joy, self esteem and inner peace.
Let me teach you the smart, savvy and super profitable ways to market your business WITHOUT social media!
Priced at: $99
Work Less, Earn More workshop
Whenever I tell people I’ve created over $13 million in revenue, while only ever working 10 hours a week, the response is always the same:
“HOW??????? HOW DO YOU DO THAT??????”
This workshop is my answer.Â
Priced at: $99
How to Hire & Manage a VA
I’ve bundled together everything I know about hiring and managing virtual assistants to make it as easy as possible for you to get the help you need to grow that big, beautiful business of yours.
This training is ESSENTIAL if you’re thinking of hiring a VA… or already have one & need help on how to make sure it makes YOU money, instead of costing you big time!
Priced at: $99
Burnout: How to Heal & Prevent
Burnout can be a regular occurrence for creatives, entrepreneurs, mamas & neurodivergent hotties. This training bundle guides you through my best tools, guidance & calculators to help you heal your burnout & prevent it from happening again.
Priced at: $66
How To Deal With Trolls & Criticism In Your Business
If you’ve run an online business for a while, you may experience criticism, snarky comments or trolling. This practical, kind workshop will help you through these painful experiences, help you get clarity on whether it’s useful feedback or standard issue assholery, and how you can improve your business going forward. Bonus: you’ll get to hear about some of my biggest internet bushfires!
Priced at: $99
Â
How to Decide What Business to Do!Â
This workshop is your ultimate guide to finding clarity and confidence in your business venture.
We’ll delve deep into self-discovery, uncovering your passions, skills, and that special idea that ignites your spirit. Through practical exercises and insightful guidance, you’ll navigate the maze of business brainstorming and uncover the perfect match between your passions and the needs of the world.
Priced at: $99
Â
How to Find Your Perfect Accountant
A bonus mini workshop designed to support you in finding the perfect accountant for your biz!
Valued at: $7
Â
Behind The Scenes of a Multi-Millionaire’s Finances
Ever wanted to know exactly how a multi-millionaire manages their money? Here’s your chance!
Come sit with me as I share with you all my juicy money goss including my net worth, current income streams and what I invest in, my retirement plan + how I track my income goals and MORE!
Priced at: $7
Cash Crunch
In this super popular training you’ll learn how to save more money and make more money, even when times are tough.
The training is filled to the brim with hot tips, deep insights and practical ideas grounded in reality (none of this “get rich quick” BS).
And as a bonus, you’ll also get a beautiful eBook with 50 money making ideas!
Valued at: $25
Planning for ADHD Hotties!
My faaavourite productivity hacks and insights for neurodivergent minds.
Valued at: $99Â
Â
Creative Magic
Meditations + riffs to inspire your creative spirit!
Monthly Group Coaching Calls
As another BONUS, consider my brain open for the picking! Join my wildly popular, fun & helpful monthly group coaching calls.
I’m here to help!
Valued at: $997
Â
2026 Planning Retreat
A 3 hour/half day planning retreat… have fun & map out your 2026 shining success journey!
Â
Â
Productivity Power HourÂ
And another BONUS, come join in to co-work, get hard stuff DONE… and pick Tam’s brain as you go along!
It’s the ultimate productivity boost!
Valued at: $997
Â
Total Value = $4,000+
GET LEARNING
All the courses + resources!- Our most popular & accessible way to start!
- All courses
- All workbooks
- Templates & Done-For-You spreadsheets
- Monthly group coaching calls with Leonie
- Monthly Productivity Power Hour calls with co-coach Tamara Protassow
- Monthly Guest Expert workshops
- New workshops released each year!
TAKE ACTION CLUB
Productivity, turbocharged- Everything in the Learn tier PLUS
- Weekly Productivity Power Hour calls with co-coach Tamara Protassow to get your week started off in the most powerful way
- Monthly Planning workshops at the beginning of every month with Leonie Dawson
- Access to a private Telegram accountability group for daily productivity check-ins
- Living in Australia or New Zealand? Get AUD pricing here.
GROW MASTERMIND
Intensive coaching- Everything in the Learn & Take Action Club tiers PLUS
- 3+ hours weekly of mastermind calls with Leonie (3 weeks on, 1 week off)
- Private Telegram mastermind
- Quarterly in person planning retreat days (in Canberra, also streamed online)
- Weekly payment plans available
- Living in Australia or New Zealand? Get AUD pricing here.
2026 Brilliant Year BIZ Workbook (PDF)
Brand new and redesigned, the 2026 BIZ goals workbook (PDF) is available in the Academy, in all it’s colourful glory!
Used by over 500,000 people worldwide, these powerful workbooks will guide you to map out goals for every area of your life including finances, marketing, team, work-life balance, customer service, philanthropy & more.
Priced at: $9.95
2026 Brilliant Year LIFE Workbook (PDF)
Brand new and redesigned, the 2026 BIZ goals workbook (PDF) is available in the Academy, in all it’s colourful glory!
Used by over 500,000 people worldwide, these powerful workbooks will guide you to map out goals for every area of your life including finances, family, health, creativity, self care, career, bucket list & more!
Priced at: $9.95
Goal Getter Weekly Planner (PDF)
Stay organised & on track with this weekly planner.
Set your priorities, write your gratitude lists, set monthly & weekly goals & income targets!
Priced at: $9.95
Goal Getter Daily To Do List Planner (PDF)
Stay on track with your goals every single day with this printable digital planner.
Set your priorities, track your habits, monitor your water intake & get reminders to move & connect.
Priced at: $9.95
Salt: an erotic romance novella (PDF)
And just for fun…
Get a free copy of one of my wild creative side projects – an erotic romance novella written under my pen name Lola Leigh.
Priced at: $3
Calm Christmas Planner (PDF)
Get organised & enjoy a calm, chaos-free Christmas with this gorgeously illustrated planner.
It includes 30+ pages of:
+ Budget planner
+ Menu planning
+ Present planning
+ Gift card address list
+ Xmas travel planner
+ Important Dates planner
Priced at: $10
Total Value = $50+
Total Value = $2,400
GET LEARNING
All the courses + resources!- Our most popular & accessible way to start!
- All courses
- All workbooks
- Templates & Done-For-You spreadsheets
- Monthly group coaching calls with Leonie
- Monthly Productivity Power Hour calls with co-coach Tamara Protassow
- Monthly Guest Expert workshops
- New workshops released each year!
TAKE ACTION CLUB
Productivity, turbocharged- Everything in the Learn tier PLUS
- Weekly Productivity Power Hour calls with co-coach Tamara Protassow to get your week started off in the most powerful way
- Monthly Planning workshops at the beginning of every month with Leonie Dawson
- Access to a private Telegram accountability group for daily productivity check-ins
- Living in Australia or New Zealand? Get AUD pricing here.
GROW MASTERMIND
Intensive coaching- Everything in the Learn & Take Action Club tiers PLUS
- 3+ hours weekly of mastermind calls with Leonie (3 weeks on, 1 week off)
- Private Telegram mastermind
- Quarterly in person planning retreat days (in Canberra, also streamed online)
- Weekly payment plans available
- Living in Australia or New Zealand? Get AUD pricing here.
Total Value = $580
GET LEARNING
All the courses + resources!- Our most popular & accessible way to start!
- All courses
- All workbooks
- Templates & Done-For-You spreadsheets
- Monthly group coaching calls with Leonie
- Monthly Productivity Power Hour calls with co-coach Tamara Protassow
- Monthly Guest Expert workshops
- New workshops released each year!
TAKE ACTION CLUB
Productivity, turbocharged- Everything in the Learn tier PLUS
- Weekly Productivity Power Hour calls with co-coach Tamara Protassow to get your week started off in the most powerful way
- Monthly Planning workshops at the beginning of every month with Leonie Dawson
- Access to a private Telegram accountability group for daily productivity check-ins
- Living in Australia or New Zealand? Get AUD pricing here.
GROW MASTERMIND
Intensive coaching- Everything in the Learn & Take Action Club tiers PLUS
- 3+ hours weekly of mastermind calls with Leonie (3 weeks on, 1 week off)
- Private Telegram mastermind
- Quarterly in person planning retreat days (in Canberra, also streamed online)
- Weekly payment plans available
- Living in Australia or New Zealand? Get AUD pricing here.
Total Value = $3700+
GET LEARNING
All the courses + resources!- Our most popular & accessible way to start!
- All courses
- All workbooks
- Templates & Done-For-You spreadsheets
- Monthly group coaching calls with Leonie
- Monthly Productivity Power Hour calls with co-coach Tamara Protassow
- Monthly Guest Expert workshops
- New workshops released each year!
TAKE ACTION CLUB
Productivity, turbocharged- Everything in the Learn tier PLUS
- Weekly Productivity Power Hour calls with co-coach Tamara Protassow to get your week started off in the most powerful way
- Monthly Planning workshops at the beginning of every month with Leonie Dawson
- Access to a private Telegram accountability group for daily productivity check-ins
- Living in Australia or New Zealand? Get AUD pricing here.
GROW MASTERMIND
Intensive coaching- Everything in the Learn & Take Action Club tiers PLUS
- 3+ hours weekly of mastermind calls with Leonie (3 weeks on, 1 week off)
- Private Telegram mastermind
- Quarterly in person planning retreat days (in Canberra, also streamed online)
- Weekly payment plans available
- Living in Australia or New Zealand? Get AUD pricing here.
If you’re wanting to turbocharge your productivity this year and get some big dreams DONE, uplevel your Academy membership to the Take Action Club. Comprehensive daily, weekly & monthly support to get you into ACTION!
Weekly Productivity Power Hour group calls
Hosted by my own accountability coach Tamara Protassow. Join these at the start of each week to get your week off to the most powerful start. I’ve hired Tam for years to be my own personal accountability coach, and now you get to experience her lightning magic!
Monthly planning workshops with Leonie Dawson
At the beginning of each month, join me for a live workshop for you to do all your planning for the month ahead. We’ll map out your income goals and exactly how you’re going to get there. Hugely clarifying and motivating, these planning sessions can make a big difference to your income, growth and sanity.
Private Telegram Accountability group
Get daily accountability and get-it-done-inspo. Share what you’re working on and your task list. Check back in once it’s done. You’ll also see me in there sharing my task lists and progress as I go… exactly what I do to run a successful company that’s brought in over $15m in revenue. I’ve been using these kinds of Accountability chats for YEARS for myself and my team to get things done. Highly effective!
Complimentary Access to our Academy Get Learning tier!
Receive bonus access to my entire training library to grow your money, creativity, sales & every area of your life and business.
Take Action Club offers:
- No lock-in contract
- Pay month-to-month
- Join when you need a productivity surge!
GET LEARNING
All the courses + resources!- Our most popular & accessible way to start!
- All courses
- All workbooks
- Templates & Done-For-You spreadsheets
- Monthly group coaching calls with Leonie
- Monthly Productivity Power Hour calls with co-coach Tamara Protassow
- Monthly Guest Expert workshops
- New workshops released each year!
TAKE ACTION CLUB
Productivity, turbocharged- Everything in the Learn tier PLUS
- Weekly Productivity Power Hour calls with co-coach Tamara Protassow to get your week started off in the most powerful way
- Monthly Planning workshops at the beginning of every month with Leonie Dawson
- Access to a private Telegram accountability group for daily productivity check-ins
- Living in Australia or New Zealand? Get AUD pricing here.
GROW MASTERMIND
Intensive coaching- Everything in the Learn & Take Action Club tiers PLUS
- 3+ hours weekly of mastermind calls with Leonie (3 weeks on, 1 week off)
- Private Telegram mastermind
- Quarterly in person planning retreat days (in Canberra, also streamed online)
- Weekly payment plans available
- Living in Australia or New Zealand? Get AUD pricing here.
